Shaping the future of animal feed
Image: Sentinel Hub - CC BY 2.0
Why do we need novel feed ingredients?
The supply of animal feed is at risk. Climate change, deforestation, overfishing, and soil depletion are all threatening our supply of key feed ingredients.
We need to develop new types of animal feed to meet the needs of our growing population. Novel feed ingredients that are sustainable, scalable, and safe can help support the UN Sustainable Development Goals by reducing resource scarcity while mitigating the environmental impacts of the food system.
Our work
Through research, advocacy, and free advisory services, we empower our partners to transform how livestock, aquaculture, and pets are fed.
Research
We produce research to support the growth of the novel feed industry, focusing on sustainability, scalability, and safety.
Advocacy
We engage with industry representatives and investors to create awareness about the need for sustainable feed innovation.
Expert advice
We provide tailored advice to assist businesses, investors and government funders in navigating the complexities of this emerging sector.
Who we work with
Businesses
We advise businesses in the agriculture, aquaculture, and pet feed industries on adopting sustainable feed ingredients. Our guidance helps them transition to more environmentally friendly ingredients while addressing the growing demand for sustainable animal products.​
Investors
We provide investors with data-driven insights on novel feed ingredients, enabling them to make impactful investment decisions. Our research helps investors prioritise sustainable, scalable, and safe alternatives to traditional animal feed sources.
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Scientists
We encourage scientists to engage in research to drive feed innovation. We promote their cutting-edge scientific findings so that they can be translated into practical solutions for improving sustainability in the animal feed industry.
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Governments
We work with governments to increase funding for innovation in sustainable feed. By scaling the domestic production of novel feed ingredients, we support governments to achieve their food security and environmental objectives.
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Opportunities
